Hide and Paint, play on Roblox (opens in a new tab)
- Peak
- 7.2k players
- Owner-reported peak
- Visits
- 12,525,362
Petrex game · past hit
Metaverse marketing studio
Make your brand worth playing.
Petrex makes branded worlds, activations and game assets for Roblox, Fortnite and VRChat.
Brands and studios we’ve made work for
Selected work
Brands, made playable.
Characters, environments and in-game art for brand activations on Roblox.
See all work
Roblox2026Strategy, creative direction and marketing for the Samsung Galaxy Store’s Roblox game.
Samsung Galaxy Store · Developed by MetaMateBrand activationView case
Roblox2025–2026Five Strawberry Shortcake characters and a run of avatar items for Roblox.
Cake Off · Through Basket EntertainmentCharacters & UGCView case
Roblox2025Cliffs, a Quetzalcoatlus and amber for Jurassic World Rebirth in Chained.
Universal Pictures · Inside ChainedBrand activationView case
Roblox2025Environment art, characters and 3D packshots for BANGERS! on Roblox.
BANGERS! · Through Basket EntertainmentBrand activationView case
RobloxFive Ninjombie warrior character sets for Roblox.
MGA Entertainment · Inside Reborn as SwordsmanCharacters & UGCView case
Ways to work together
Pick the part you need.
Bring us in for one discipline or the whole experience.
Tell us what you needA playable idea shaped around your audience, platform and campaign brief.
Production across Roblox, Fortnite and VRChat, from prototype to launch.
Platform-native characters, environments and items made for the experience.
Release planning, practical handover and new content for the next campaign beat.
Who’s playing?Roblox, Fortnite or VRChat?What do players take home?When is the launch beat?Featured in
Coverage of Petrex, and of the games and brand partnerships we worked on. All press and news
Live on Roblox
The games our work lives in
Games we run, and games other studios run with our work inside. Every number comes from Roblox.
- visits across the partner studios' games we bring brands into
- 5.3B+
- Visits to games we built, directed or marketed
- 14.7M+
Catch the Drop, case study
- Visits
- 2,068,923
Strategy, direction, marketing, map artSearch for Animals, play on Roblox (opens in a new tab)
- Peak
- 400+ players
- Owner-reported peak
- Visits
- 59,829
Petrex game · past hit- Petrex game · past hit
The studio
Brands bring the idea. We make it work inside the game.
Petrex is a metaverse marketing studio, founded in 2024. We make the characters, environments, avatar items and packshots players see, often alongside the studios that run the games.
- visits across the partner studios' games we bring brands into
- 5.3B+
- visits to Roblox games Petrex built, directed or marketed
- 14.7M+
- views on creator videos about our campaigns
- 1M+
- quest completions in the Jurassic World Rebirth integration
- 84K+
Sources: Roblox, as of 7 Oct 2026 · Roblox, live as of 7 Oct 2026 · Creator videos as of 7 Oct 2026 · Petrex campaign report.
Orange Blossom 
BANGERS! Paradise 
BANGERS! Barbeque Energy Chips 
Raspberry Tart
Start a project
Tell us what you want players to feel.
Share the brand, timing and platform you have in mind. We’ll take it from there.
sales@petrex.io