Strawberry Shortcake × Cake Off
Five Strawberry Shortcake characters and a run of avatar items for Roblox.
Roblox-ready 3D characters and avatar UGC for Strawberry Shortcake’s Roblox collaborations with Basket Entertainment, including Cake Off.
- Roblox
- 2025–2026
- 3D characters · Avatar UGC
At a glance
- IP owner
- Shortcake IP Holdings
- Partner
- Basket Entertainment
- Game
- Cake Off
- Platform
- Roblox
- Year
- 2025–2026
- Category
- Characters & UGC
Petrex madeRoblox-ready 3D models of Strawberry Shortcake, Orange Blossom, Raspberry Tart, Lemon Meringue and Blueberry Muffin, plus the avatar items players collect.
The brief
Bring Strawberry Shortcake and her friends to Roblox.
Basket Entertainment publicly announced a Strawberry Shortcake collaboration with WildBrain on Roblox. Cake Off was part of it.
That meant Roblox-ready 3D characters, plus items players could wear on their own avatars.
The idea
The same cast, as characters and as things to wear.
Strawberry Shortcake and four friends became Roblox-ready 3D characters. Their world became avatar items, from hats to a shoulder mouse.
What we built
Five characters and the avatar items.
- 3D charactersStrawberry Shortcake, Orange Blossom, Raspberry Tart, Lemon Meringue and Blueberry Muffin, each made Roblox-ready.
- Avatar UGCA Strawberry Shortcake hat, the same hat with a doll bag, a Custard necklace, a shoulder mouse, a Raspberry hat, a curly-hair hat and an Orange Blossom hat. Petrex made every Cake Off asset, including the Custard Birthday Companion, the Blueberry Muffin and Lemon Meringue hats and the Strawberry Shortcake back companion.
The characters · select one to turn it
The avatar items
In the game
Strawberry Shortcake × Cake Off, on Roblox.
In the collaboration film, players decorate cakes in Strawberry’s Kitchen, compete for the crown and meet Strawberry Shortcake and Orange Blossom.
Play Cake Off on RobloxCredits
Who did what.
- IP
- Shortcake IP Holdings
- Partner
- Basket Entertainment
- Game
- Cake Off
- Characters and UGC
- Petrex
Strawberry Shortcake © Shortcake IP Holdings.
Deep dive
The whole case, piece by piece.
What players posted, the brief, everything Petrex made, the game itself and the source behind every number. Jump to any part or keep scrolling.
Strawberry Shortcake × Cake Off · Characters & UGC · Basket Entertainment · Roblox · 2025–2026
01Players and creators
From small channels to big ones.
Each video sits on a rung for the size of the channel that posted it. Pick a rung to look closer.
Reach ladder · October 2025 – September 2026
100 public videos about Strawberry Shortcake × Cake Off from 51 channels, by the size of the channel. One dot per video.
2
videos from 1 channel with 1M+ followers.
These videos are counted here and not shown by name.
Not on the ladder: 3 videos from 3 accounts that do not show a follower count.
As of 7 October 2026. Public YouTube and TikTok counts, a floor, not a census. Combined views of these videos. Not unique players and not Petrex reach.
02Players and creators
When the videos landed.
One cell per period of the campaign, quiet stretches included. Hover a cell for its numbers.
Videos per month · October 2025 – September 2026
The busiest month was Oct 2025, with 18 videos.
100 public videos about Strawberry Shortcake × Cake Off, placed by the month they were posted. The upper cell counts videos; the lower cell adds up their views.
Videos018 in Oct 2025
Views0210k in Oct 2025
Each row is shaded on its own scale, from zero to its busiest month.
Table view
| Month | Videos | Views |
|---|---|---|
| Oct 2025 | 18 | 209,519 |
| Nov 2025 | 11 | 88,446 |
| Dec 2025 | 0 | 0 |
| Jan 2026 | 9 | 58,494 |
| Feb 2026 | 0 | 0 |
| Mar 2026 | 0 | 0 |
| Apr 2026 | 0 | 0 |
| May 2026 | 15 | 38,636 |
| Jun 2026 | 16 | 29,072 |
| Jul 2026 | 8 | 19,003 |
| Aug 2026 | 6 | 7,120 |
| Sep 2026 | 17 | 22,319 |
As of 7 October 2026. Public YouTube and TikTok counts, a floor, not a census. Combined views of these videos. Not unique players and not Petrex reach.
03Players and creators
Every video, counted.
One tile per video, in the order they were posted, coloured by the size of the channel.
Counted tiles · October 2025 – September 2026
100 tiles, one for each public video about Strawberry Shortcake × Cake Off, in the order they were posted. The colour is the size of the channel that posted it.
10 Oct 2025 to 21 Nov 2025
21 Nov 2025 to 3 May 2026
7 May 2026 to 14 Jun 2026
14 Jun 2026 to 1 Aug 2026
1 Aug 2026 to 19 Sep 2026
Table view
| Followers | Videos | Channels | Views |
|---|---|---|---|
| 0–1k | 13 | 10 | 1,269 |
| 1k–10k | 26 | 14 | 6,670 |
| 10k–100k | 45 | 17 | 136,997 |
| 100k–1M | 11 | 6 | 51,317 |
| 1M+ | 2 | 1 | 96,008 |
| Followers not shown | 3 | 3 | 180,348 |
As of 7 October 2026. Public YouTube and TikTok counts, a floor, not a census. Combined views of these videos. Not unique players and not Petrex reach.
04The brief
The brief, on one page.
Whose IP it is, where it ran, who we worked with and what they asked for.
05What we made
Who’s who.
One frame, with each thing Petrex made named on it. Hover a label to find it.
Characters
Avatar items
- Strawberry Shortcake hatNot in this frame
- Hat with doll bagNot in this frame
- Custard necklaceNot in this frame
- Shoulder mouseNot in this frame
- Raspberry hatNot in this frame
- Curly-hair hatNot in this frame
- Orange Blossom hatNot in this frame
- Custard Birthday CompanionNot in this frame
- Blueberry Muffin hatNot in this frame
- Lemon Meringue hatNot in this frame
- Strawberry Shortcake back companionNot in this frame
06What we made
From the brief to the game.
What Petrex made, as stops on one arrow. Hover a stop to see it, click to open it.
The briefBring Strawberry Shortcake and her friends to Roblox.
On RobloxFor Strawberry Shortcake’s Roblox collaborations with Basket Entertainment, including Cake Off.
Numbered in case-index order. No production dates are confirmed, so this is not a schedule.
07What we made
Every character, every angle.
Every column shows the same views, so the differences stand out. Click a cell to look closer.
The five characters
The avatar items
08What we made
Each piece, numbered.
The pieces as a numbered parts list. Select a part to find it in the picture.
1Strawberry Shortcake2Orange Blossom3Raspberry Tart4Lemon Meringue5Blueberry Muffin09In the game
The film, still by still.
Stills cut from the film. Click one to play its few seconds.
10In the game
Our work against the game.
The game in grey and Petrex’s work in colour. Switch it off to see the frame as it shipped.
Petrex made
- Strawberry Shortcake
- Orange Blossom
Roblox-ready 3D characters, shown as our own renders laid over the frame.
In the game
Strawberry’s Kitchen in Cake Off, a frame from the collaboration film.
11In the game
Inside the game.
What a player does, step by step, as the film shows it. Click a step to jump to it.
12The numbers
The numbers, with their sources.
Every figure on this case, with where it came from and the period it covers.
Strawberry Shortcake × Cake Off
Public videos about Strawberry Shortcake × Cake Off
As of 7 October 2026. Public YouTube and TikTok counts, October 2025 – September 2026: a floor, not a census. Combined views of these videos. Not unique players and not Petrex reach.
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